Press News

Budapest, June 18, 2008

Magyar Telekom received the “10 years’ best advertisement” award granted by a professional evaluation panel at the Metro Global Creative Awards 2008 competition in Hungary. The company’s award-winning advertisement for fixed-line telephone services was published in August 2001 in Metro daily.

Metro celebrates its 10th anniversary in Hungary this year and to mark the anniversary it presented an award in a special category. The best advertisements published in the daily over this 10-year period entered the competition. An evaluation panel of Hungarian professionals gave the “10 years’ best advertisement” award to two advertisements promoted to the final after a multi-round voting procedure, taking into consideration also the votes of readers. One of the winners of the award – that reflects recognition by the advertising sector – became Magyar Telekom’s half-page advertisement for fixed-line telephone service published in August 2001 with the slogan “You can forget about everything while phoning!” and created by Lowe GGK agency. According to the assessment of the professional evaluation panel the winning advertisements had very creative ideas and were designed at high standard.

The Metro Global Creative Awards (MGCA) competition was created to recognize and award the most creative and innovative ideas in the field of press advertisements. 2008 was already the fourth time that Metro International invited a competition of creative advertisements published in the daily. Metro is read each day by more than 22 million people in more than 100 cities in 23 countries of the world, so taking all editions together, this is the world’s largest daily.