Press Releases

Magyar Telekom won the Green Frog award

Budapest, December 3, 2012 13:00

Magyar Telekom received high recognition, the company won the Green Frog Award established by Deloitte Zrt. This year 36 medium size and large companies from seven countries of the Central-Eastern European region competed for the award honoring the best sustainability report. The professional jury resolved that Magyar Telekom made the best report this year.

According to the majority decision of the jury the entry of Magyar Telekom won the first position with its consequently high quality, high standard and the content excellent from all aspects. In this year’s evaluation the jury put the major emphasis on credibility and comparability. Reports authenticated by third parties had more chance therefore, as well as those introducing non-financial performance in a comparable manner, putting them in context. Since the establishment of the Green Frog Award more than ten years ago, numerous significant changes occurred in the reporting practices of companies, in harmony with these changes the set of evaluation aspects are based on the Global Reporting Initiative (GRI) reporting guidelines – considered as the major guideline by companies in the region.

One of the commitments of the Magyar Telekom Group is that it annually publishes its report on the sustainability performance. Already for 8 years reports have been generated according to the sustainability guidelines about the Group’s operation, activity and results. For the fifth year already – uniquely in Hungary – the company’s reports fully meet the GRI guidelines. In order for credibility,  reports are audited by an independent third party, their attestation is attached to all reports.

The award was received by chairman and CEO Christopher Mattheisen, who said: „We are extremely pleased to win this high ranking award. The Green Frog award proves, that we are successfully progressing towards achieving our set targets, as each year we manage to improve our company’s sustainability assessment – which is already extremely good. Since 2002 we coordinate our environmental protection activity at Group level, and we’ve been having a sustainability strategy for 7 years already. Concerning the period of 2011-2015 our main strategic objective is to make sustainability part of Magyar Telekom’s identity, providing a competitive advantage for the company on the long term, also this way. This inevitably necessitates maintaining our credibility, one of the excellent tools for that being the sustainability report, as each of our factors and effects are itemized in a comparable manner, and they can be monitored year on year.”

Magyar Telekom’s sustainability achievements also show in awards and acknowledgement received in previous years.
In 2011 Magyar Telekom ranked already for the third time among the region’s best performing companies from the sustainability – environmental, social and economic – aspects, according to the CEERIUS- (Central and Eastern European Responsible Investment Universe) index introduced by the Vienna Stock Exchange in 2009.
In 2011 – at the tender launched within the program European Year of Voluntarism, awarding voluntary projects improving the employment chances of people fighting difficulties – the joint Jövő/Menő program of Magyar Telekom and its NGO strategic partner launched in 2010 called Szívlapát won the Labor Place Voluntarism Award in both the large company and new entrant category.
StamfordGlobal (organizing the professional networking of international HR teams) acknowledged our company’s commitment towards enviro-conscious HR practices and the reduction of our associates’ ecological footprint by awarding the European HCM Excellence Awards in the Green HR category.
Furthermore, we proved to be the most responsibly acting company among the largest Hungarian corporations at the CSR 24/7 research, while we also achieved the second position at the environmental tender called Business Life for the Environment announced by the Hungarian Business Leaders’ Forum.

The 2011 Sustainability report is available at Magyar Telekom’s website: https://www.telekom.hu/static/sw/download/Fenntarthatosagi_Jelentes_2011.pdf