Budapest,

The interesting feature of this campaign is that it is the first time that mobile telephony is addressed because Matáv's objective is to emphasize the advantages of fixed-line telephony through credible real-life situations and present the various roles played by fixed-line and mobile phones in our life. Bálint Nagy, Communication Director of the Matáv Group said: These two technologies are not mutually exclusive but rather complement each other; while mobile phones ensure availability everywhere, the fixed-line telephone is a convenient tool for long confidential conversations.