Budapest, October 18, 2004

Matáv finished first in the telecommunication category of the Hungarian EFFIE competition with its XL supplementary tariff package campaign.

The competition was open to campaigns presented in the Hungarian media between January 1, 2003 and May 1, 2004. EFFIE's goal is to recognize effective advertising campaigns which have lived up to the expectations pinned on them in the given market environment. The most important element of the competition is the effectiveness case study in which the entire market environment, the goals of the campaign and the evidence of success have to be presented. This study constitutes the basis of the evaluation. The jury of prominent Hungarian advertising and marketing professionals in leading positions, researchers and lecturers evaluated the applications presenting the effectiveness of the given advertising campaign, in two rounds. The Awards Gala was held in the Thalia Theater on October 15.

Since its first appearance (in 1968) EFFIE has become a synonym for effective advertising. This year the prestigious competition is held in 25 countries.

Matáv launched the XL supplementary tariff package on December 3, 2003. With the XL supplementary tariff package, which is available with the Bázis, Csevegő and Sokatmondó packages, local and long-distance zone I calls are exempt from call set-up and minute charges from 6.00 p.m. on weekdays and all day in the weekends, up to the 60th minute of the call.
With the XXL supplementary tariff package, which is also available with the Bázis, Csevegő and Sokatmondó packages, local, long-distance I and II and domestic long-distance calls are exempt from minute and call set-up charges from 6.00 p.m. on weekdays and all day at the weekends. The XL and XXL supplementary tariff packages are extremely popular; in ten months over 120 000 customers have chosen them.