Press News

Lightevolution by the Danube

Budapest, December 19, 2006

This year Magyar Telekom has chosen a new location for its annual raypainting show. In the past years the colorful light paintings were projected on the facade of the Magyar Telekom Headquarters building, but this year the Budapest Március 15 square hosts the spectacular art show realized by Dóra Berkes .

The Lightevolution creation can be seen every evening from December 18 till January 1. You can enjoy the spectacle not only standing in Március 15 square itself, but also from the Elizabeth bridge, the Pest and the Buda quays, from the Szabadság bridge to the Várkert Casino building, the Hegyalja street and the Citadel. Hundreds of thousands of people cross these places daily, many-many more than those passing the Magyar Telekom Headquarters at Krisztina boulevard in the first district.

True to the tradition of the past years, the organizers are adding color and diversity to these two weeks of the raypainting exhibition by staging a number of music and cultural events as well. These programs take place in the cafeteria inside the projection tower, where visitors can arm themselves against the cold with mulled wine, hot chestnuts, cakes and good music. In the evenings art performances will be held and people can even party in the square on New Year’s Eve. When putting together the program the organizers took into consideration the varied interests of the visitors, so the menu includes everything from folk music to classical tunes and the various DJ trends so that every age group will find their favorites. This year animated children’s programs, snowmen competitions and other entertainment programs are also offered for the youngest visitors on a 10 square meter place covered with snow.
Visitors can also have interesting photos taken of themselves, if they don the light evolution costumes designed by young fashion designers expressly for the raypainting show. They can also send these photos as greeting cards to friends and family right away or enroll them in the photo and video competition advertised on the home page of the show. The same site offers an array of downloadable panorama pictures and videos, the choice of which is being continuously expanded during the exhibition.
The three computers installed in the projection tower offer free wireless hotspot internet access to the visitors, courtesy of Magyar Telekom.