Budapest, December 1, 2004 16:00

The Expert Panel of Superbrands Hungary has awarded the first prize in the “Corporate social responsibility” category to Matáv.

The international organization sets up independent national committees in each country to ensure that the best brands of the country gets the Superbrand status.
In Hungary, the expert panel selected for the first time those brands from several thousand others which they deemed were giving the consumers emotional and practical benefits over the competing brands, which the consumers both expect and appreciate.

Among the 400 brands that received Superbrands distinction, Matáv earned the first prize in the category with its widely recognized corporate contributions and sponsorship activity. This was the first time that a jury of communications experts evaluated and rewarded Matáv’s sponsorship and donation activity.

The awards ceremony was held on November 30 with the participation of Bill Colegrave, director of the international Superbrands program. On behalf of Matáv, the prize was accepted by communication director Dr. Bálint Nagy and by Gyula Szabó, deputy director of brand strategy and manager of the Matáv Contributes Program.