Press Releases

Budapest, July 22, 2004 14:00

Matáv is the first Hungarian fixed-line telecommunications company to qualify as a Superbrand. The company was officially notified today of the qualification. The complete list of selected brands will be published at the Superbrands Hungary Gala to be held in November. The thirteen-strong jury of communication and marketing professionals elected the Matáv brand as member of the top brands club for its public awareness and outstanding values.

The jury awarded the Superbrand title to 400 of the more than ten thousand brands. The November Gala will show which of the brands will earn an award, i.e. be selected as best of their respective categories. The winning brands will be listed in the Superbrands book to be published in the autumn. Superbrand means a brand which has earned an excellent reputation in its area. A Superbrand offers consumers emotional and tangible advantages over other brands, which the customers require and recognize.

The Superbrands program was launched nearly ten years ago. The international program established in 1995 in Great Britain, that is now operational in almost 30 countries throughout the world, invited the most renowned communication and marketing professionals world-wide to support the Superbrands initiative with their expertise and experience. The central body set up in each country an independent and voluntary committee to ensure that the worthy brands in a given country are selected to qualify as Superbrand. In Hungary the Expert Committee was established for the first time this year to assess the brands in Hungary.