Magyar Telekom - Matáv FC Sopron sponsoring agreement expires
Budapest,
Magyar Telekom, or more precisely its predecessor Matáv, sponsored the
Matáv Sopron football club with over a billion HUF over close to a
decade. However, the changes in the market environment in the past few
years have caused the company to take cost efficiency measures
encompassing all areas of its activity, one of which was the headcount
reduction announced last year. In an effort to rationalize costs, the
management of Magyar Telekom also reviewed the company's sponsoring
activity and decided not to extend the sponsoring agreement with the
club on its expiry on June 30, 2005. The decision was also influenced
by the fact that at present two popular football teams are connected
with the Magyar Telekom Group; besides Sopron, the Ferencváros football
club enjoys the support of the group through T-Mobile, and the Magyar
Telekom Group does not wish to sponsor two top-of-the-line football
clubs simultaneously.
The group highly appreciates the work and achievements of the Matáv FC
Sopron football club. Over the past years Matáv FC Sopron has become an
internationally recognized professional club, a shining evidence of
which is its qualification to the cup finals. So when the cooperation
is terminated Magyar Telekom will give the club a one-time donation, a
final support, of 15 million HUF to help them do their best in the UEFA
Cup rounds, as well.
