Magyar Telekom Group to select Group-level online creative and media agencies
Budapest,
Magyar Telekom Group is announcing a multi-phase open tender procedure
aimed at the selection of agencies that can efficiently support the
marketing communication of the Group’s member companies in online
creative, online media and online communications strategy areas. A
project comprising experts of the company group has been established to
select agencies having appropriate references, professional
competencies and infrastructure.
Any agency may submit its
application in the first phase of the open, pre-qualification tender.
The agencies selected in the pre-qualification phase receive the tender
documentation and will be requested to elaborate their bids for the two
categories. In the course of the tender, applicants will receive tasks
related to strategic creative and strategic media planning topics. It
is expected that the winners of the tender in both categories will be
announced at the end of November. Magyar Telekom Group will handle 2008
online marketing communications tasks of the “T”-brands (T-Com,
T-Online, T-Mobile, T-Systems and T-Kábel) through the winning
agencies. In 2006, Magyar Telekom Group’s online media expenditures
totaled close to HUF 760 million calculated at list prices. Companies
interested in the tender announced for pre-qualification can download
the request for proposals from the webpage of Magyar Telekom’s
Procurement Directorate.
