Besides supporting top level sports, T-Mobile has been promoting the cycling mass sports events in Hungary since 2004. The series of cycling events sponsored by the leading mobile operator started with the Citadella Cycling Competition, followed by the T-Mobile Mountain Bike Top Marathon series – enjoying more and more popularity each year – and numerous other events organised in the countryside. The itinerary of Top Marathon crosses mountainous areas of Northern Hungary, including Bük and Mátra, the Visegrádi and Pilis mountains, but other regions of Hungary are also included. Successful cycling days were organised in Budapest, Dunaújváros, Tihany, Balatonfüred and Szekszárd. These sports events attracted more than 150 thousand participants and hundreds of thousands of “green minded” visitors in the past six years.

Beside tours organised for cyclists, T-Mobile offers numerous programmes, raising awareness to changes inherent in environmental pollution and climatic change, as well as to the importance of preserving natural resources and our living environment. In the highly popular Bike School children visiting the event can learn about advantages of the healthy lifestyle, and the rules of safe transportation, in a fun and playful environment. So far ten thousand kindergarten and school age children took part in the education campaign, which was launched last year.

This year the mobile operator came up with a novelty. The T-Mobile Bike Repair Service – offering expert assistance to carry out minor repairs in a few minutes - was successfully debuted in Szekszárd, followed by events organised in Budapest several times, at different locations.