Entering the "hello tomorrow!" Press Award competition can be articles published in printing or online in the press, on a blog surface or a TV or radio broadcast from the period between September 1, 2010 and August 1, 2011.

The main reason for establishing the prize has been that many people have questions related to sustainability, to the kind of future we will have and the steps we all need to take in order to achieve sustainable development. People, among them journalists also, have these questions on their mind, and journalists have a major role to play in having these ideas reach increasingly broader walks of the society. A lot depends on the media and the sense of responsibility of journalists, as they have the ability to articulate questions and provide useful information to readers regarding sustainable development.

Telekom has established the prize jointly with the Sustainability Media Club, which has also been set up by it. At the inception of the club in 2011 members - Magyar Telekom, RTL Club, TV2, Sanoma, Class FM, CEMP Group (Index), Origo, Metropol, Axel Springer, Est Media - committed that they will give account of sustainability through specific and practical examples and in simple and meaningful forms for increasingly broader walks of people and that they will set up a system of competitions for non-governmental organisations. They also laid down the foundations of a prize to be set up for the press.

The competition has been announced and additional information regarding the prize is available at our web sitewww.helloholnap.hu

Being Hungary's leading info-communication provider and in line with its mission Magyar Telekom has been committed to the principle of sustainable development. It launched its "hello tomorrow!" initiative for this reason. Telekom would like to make the topic of sustainability a part and parcel of everyday life in a manner that is easy to understand and be accepted by all and, at the same time, to draw the attention that a liveable future is our common responsibility.