Press Releases

Budapest, June 5, 2012 10:30

True to its tradition, this year too Magyar Telekom has acknowledged its suppliers undertaking an outstanding role in the area of sustainability. The DELFIN Prize (which is the acronym of its Hungarian equivalent with the meaning: For a Committed, Sustainable and Innovative Generation) was awarded for the fifth time in four categories. Telekom awards the prize to partner firms whose commitment to sustainable development is outstanding and whose achievement in this area is exemplary. The prizes were presented jointly by Magyar Telekom’s representatives and members of the jury. The ceremony was held during the 13th Sustainability Round Table.

The DELFIN Prize (Prize for a Committed, Sustainable and Innovative Generation) established by Magyar Telekom was presented in a special ceremony at the 13th Sustainability Round Table meeting. With the prize the company recognises partner firms whose commitment to sustainable development is outstanding and whose performance in this area is exemplary.

In the “Innovation Introduced for Sustainability” category the prize went to the RT5 Taxi Holding Ltd. The corporation modernized its call centre by designing a mobile application for ordering taxi service. The application is easily and quickly accessible with a smart phone. It enables information to be displayed directly in front of the dispatcher with just the push of a button, and the order is immediately transferred. As soon as the taxi driver confirms acceptance of the call, the customer gets an immediate feedback on his phone about the vehicle’s data and exact arrival. The solution that is new for the industry has made possible smooth communication between the passenger, the dispatcher and the taxi driver sub-contractor.
Telekom awarded a special prize in the same category, which went to Ericsson Hungary Communication Systems Ltd with its EARTH project entry. The EARTH project provides an answer to mobile technology-related questions of sustainable development by introducing through its studies and recommendations solutions that dramatically reduce energy loss and improve the energy efficiency of mobile broad band systems, without diminishing customer experience or system capacity. The project aims at reducing the energy consumption of wireless info-communication networks and the enhancement of their energy efficiency.

In the "Arousing Sustainability Awareness” category the Rubin Information Technology Private Limited Company was judged the best. The firm’s leaders and skilled employees give voluntary lectures and presentations for university students. They take part in providing lectures on building information technology at the Mechanical Engineering Faculty of the SaintStephenUniversity. The lectures deal with the operation of equipment that controls energy consumption in building engineering, the E85 comfort technology designed for the use of bio-ethanol  fuel and other options that reduce energy consumption and are environment friendly. During the lectures the firm’s experts consciously educate students to turn to solutions that are built on simple energy sources ensured by the environment and to aim in their solutions to use natural sources of energy.

The prizes were presented to the category winners by Magyar Telekom’s representatives jointly with jury members. Jury members were: Ernő Simon (former chief editor of Figyelő), Dr. György Pataki (BudapestCorvinusUniversity), Péter Bodó (Association of Conscious Customers) and Katalin Szomolányi (Magyar Telekom.

By awarding the DELFIN Prize and drawing on the experience of previous years, Magyar Telekom continues its efforts to promote the idea of sustainable development and to recognise achievements in this regard.

The Sustainability Round Table meeting Magyar Telekom organises each year serves the purpose of bringing about an open dialogue between the company and its stakeholders. The event was first held in 1997 and this year’s has been the 13th in a row. At the event Katalin Szomolányi introduced the first year of the new five-year strategy Magyar Telekom adopted last year. After that Endre Balázs Tóth spoke about the firm’s process for managing the sustainable supplier chain.

About the DELFIN Prize:
Sustainability, and the drive to harmonize business, social and environmental interests is a long-term strategic principle for Magyar Telekom. Magyar Telekom Group endeavours to conduct its whole operation and activity in this spirit, and through its own example to encourage its suppliers to operate in an environmentally friendly way. With this in mind it established the DELFIN Prize in the spring of 2008 and has operated it in this spirit ever since.

Further information on the round table meeting and the DELFIN Prize is available at the following sites:
https://www.telekom.hu/tarsadalom_es_kornyezet/esemenyek/fenntarthatosagi_kerekasztal_beszelgetes
https://www.telekom.hu/tarsadalom_es_kornyezet/esemenyek/delfin_dij