Press Releases

Budapest, May 13, 2013 11:30

The majority of internet users in Hungary already purchased some products or services through the net. In addition, online shoppers are also satisfied, 76 percent state that they have good experiences concerning web stores – as revealed by the most recent, representative research carried out by Magyar Telekom among internet users.

Telekom carried out a representative survey among internet users aged 14-69. The research revealed that 62% of Hungarian internet users bought some products or services last year.
Visitors of web stores represent a population with above average higher education background, above average financial resources and majority of them are dwellers of the capital city. The research also revealed that holders of smartphones are represented higher among online shoppers, than users of traditional phones (74% vs. 54%). Those having already purchased online fundamentally have good experiences concerning online shopping: all in all 76 percent claim to have positive experiences. Online shopping from abroad is less significant: only every fifth online shopper made orders in foreign countries.
Last year online shoppers mainly purchased CDs, DVDs, garments, toys and sports articles. Smartphone holder online shoppers are more likely to buy garments, technical appliances and mobile telephones (plus accessories) than holders of traditional phones. The most popular services bought online include financial services and different tickets. Smartphone holders are more likely to buy services related to their mobile phones online. Paying utility fees online is also gaining ground though, Telekom’s research revealed that 34% of Hungarian internet users paid for public utility services online.
In case of online shopping, payment made upon delivery in cash is the most popular mode of all. About half of online shoppers pay using online bank transfer or postal cheque at least occasionally. The least frequented payment method is using online internet card.
Magyar Telekom itself has been operating its webshop for years, where online sales and administration increases continuously year on year. Currently strengthening the online channel is one of the basic pillars of the company’s strategy. Based on the growing tendency of online shopping, Magyar Telekom also offers solutions to Hungarian SMEs to increase the number of their online shoppers and clients.
An entrepreneur using the WebshopBuilder service – introduced with the cooperation of Telekom – can open a web shop in a few hours. The service offers a full fledged online web store building solution to micro ventures and SMEs. The cloud based service is available at a monthly fee, similarly to telecommunication and IT services. WebshopBuilder became a service recommended by Magyar Telekom through the development of Webshop-Experts Kft.
www. webshopepito.hu