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Sustainability Strategy 2008-2011

Main aim

To make Magyar Telekom’s sustainability role visible for employees and customers while retaining its leading position.

Factors Affecting the Elaboration of the Strategy

On the one hand local and international regulations such as the National Climate Change Strategy, the EU climate plan, National Sustainable Development Strategy, EU Sustainable Development Strategy and the redesigned Lisbon Strategy.

On the other hand, the needs of our stakeholders were also taken into consideration, among others those of our responsible investors (who, apart from the classic financial indicators also consider the company’s environmental and social effectiveness) and NGOs which for example had a chance to express their opinion regarding the company’s performance at the 9th Round Table Meeting.

And last but not least, in the formation of the new sustainability strategy the company also considered global and local problems and trends that are currently in the focus of attention, such as climate change, closing the digital divide, various social problems, trends in the industrial sector and best practices.

Strategic Sustainability Orientations

The strategy is being implemented through tasks clustered around 34 topics addressing the following key challenges (following categorization of SAM, Sustainable Asset Management).

Corporate Governance and Risk Management

Magyar Telekom aims at transparent and accountable operation, while providing for compliance, the struggle against corruption and effective risk management. Our aim, among others, is to improve our compliance system and the rating of our suppliers from environmental and social aspects.

Customer relations

The company group wants to make its customers aware of its efforts taken for sustainable development. This effort includes, among others, the development and dissemination of electronic service and product ordering solutions, as well as the measuring of the perception of sustainability performance.

Enabling society to communicate

In addition to keeping pace with technological development, Magyar Telekom finds it important to facilitate access for all to the benefits of info-communication tools. Thus the company group has among its goals the continuation and improvement of its digital inclusion programs, the provision of sustainability-specific ICT services and communication of the sustainability impact of products to customers, thereby enhancing their sense of responsibility.

Reducing our environmental footprint

Although the use of telecommunication products and services can result in savings of raw materials and energy, it can also cause environmental damage. Our company’s goal is to reduce its extent. The struggle against climate change is our key task: our company has set the target of reducing its CO2emission by 10% by 2011. Magyar Telekom strives to promote the reduction of its clients’ emission too, while extending help to them in adaptation.

Human resources management

“Committed professionals who take initiatives on their own constitute the key success factor of Magyar Telekom Group’s business success” (Magyar Telekom human resources vision). In this spirit the company group’s aim is to continue the development of human capital, to attract and retain talent, to ensure equal opportunities and to contribute to the balance of work and family life.

Maintain trust and credibility

To be able to retain social confidence our company must operate transparently and in consideration of the requirements of the stakeholders. Keeping this in view Magyar Telekom’s aim is, among others, to continue to strengthen communication related to electro-magnetic fields, to improve the protection of children from adult contents and to join, as well as to create, key sustainability initiatives.

High priority topics

Because 6 out of 34 topics are of special importance, the company’s top management addresses them as priorities through enhanced communication. These topics are the following:

  • ICT products that are special from sustainability aspects,
  • programs aimed at closing the digital divide,
  • communication of the sustainability effects of products,
  • ambitious climate strategy,
  • electro-magnetic fields,
  • joining key sustainability initiatives, creation of new initiatives, communication.