⁣Both the pace of technological progress and a less predictable economic environment are challenging companies. A changed environment requires a changed approach.

⁣Digital developments alone will not make a company successful, but it is clear that without IT and telecoms, no company can compete today. There is no doubt that it is difficult to keep up with technological advances. It has accelerated to such an extent that most competitive players cannot afford to delay their investments for years. Without help, not all companies necessarily know which solutions are truly profitable, sustainable and future-proof.

⁣Yet one of the key features of digital technology is that more and more opportunities are becoming more widely available, and without huge investment: on-demand. Rather than having to plan for the long-term needs of a company's IT infrastructure, for example, IT as a service offers the flexibility to meet the actual needs.

⁣On-demand services remove the risk caused by the unpredictability of high-volume IT developments and the associated investment requirements. Meanwhile, the ability to scale solutions virtually as required, gives the company the IT flexibility to respond to change much quicker.

⁣These solutions enable companies not to adapt in a changing environment, but to harness the potential of digitalisation in a confident, sustainable and future-proof way.