Mladen Mitic (born in 1977) holds a degree in Information Systems Engineering from the Organizational Sciences Faculty at the University of Belgrade and completed the Advanced Strategic Management Program at IMD business school in Lausanne.He has 20 years of experience in the telco industry and a proven background in driving growth, digital transformation, and commercial excellence. During his career, between 2011–2016 he held positions as Marketing and Product development Director and Head of CLM, Strategy and Channel Management at Telenor Norway. After that he worked for TDC Business in Denmark as Senior Vice President Marketing until 2019. During his three years between 2021–2024 at Slovak Telekom as Board Member and Chief Commercial Officer for Mass Market he achieved remarkable B2C business results along with leading customer satisfaction. He is Senior Vice President B2C Commercial Growth Europe at Deutsche Telekom since June 2024.