Company History

1989-1993

Matáv – the beginnings

Matáv Hungarian Telecommunications Company Ltd. was established on December 31, 1991, as the legal successor of an independent telecommunications company established in December 1989 with the demerger of Magyar Posta into three parts. Elek Straub was appointed CEO. The company remained 100% state-owned until the end of 1993.

Privatization tender

On 1 July 1993, the Telecommunications Act entered into force, which qualified public telephone, mobile telephone and public paging services as concession services. Thus, it was possible to announce the privatization tender of Matáv, which concerned both the acquisition of the national telephone concession right and the purchase of the shares of Matáv. According to the agreements signed on December 22, 1993, the MagyarCom consortium - consisting of Deutsche Telekom and Ameritech International telecommunications companies - became the owner of the national telephone concession and 30.1% of the increased share capital that was mandatorily transferred to Matáv.

1994-1995

Regional concession tenders, further privatisation

In February 1994, after the announcement of the results of the regional concession tender, the local concession companies were established. The service area of Matáv — covering about 70% of Hungary’s territory and 72% of its population — extended across 36 primary zones, providing local telephone services. In the second round of the privatization of Matáv, MagyarCom became the majority owner of the company. Under the terms of the agreement signed on 22 December 1995, the ownership of the two companies forming the consortium increased to 67.3%. The privatization of Matáv - based on the combined value of the two rounds - was the largest privatization in the Central and Eastern European region to date, and at the same time the largest foreign investment in Hungary.
The second generation (2G) mobile network was launched, offering SMS, voicemail and roaming services.

1997-2000

Share subscription, acquisition of a majority stake in Deutsche Telekom

On November 14, 1997, Matáv shares began trading in the Budapest and New York Stock Exchange simultaneously with the circulation of 26.31% of the shares, which was the largest share subscription in Hungary to date. With this, Matáv became the first Central European company listed on the New York Stock Exchange. In the summer of 1999, ÁPV Rt. sold the last 5.75% share package of the Hungarian state, but it still had the Golden Share.
On July 3, 2000, in accordance with the shareholders' agreement between SBC and Deutsche Telekom, Deutsche Telekom acquired SBC's 50% stake in MagyarCom. Thus, Deutsche Telekom's ownership in Matáv increased to 59.52%, the remaining 40.48% was public shareholding, while the golden share was owned by the Hungarian state.
Matáv became the title sponsor of the Vivicittá Run in Budapest.

2001-2002

Telecommunications Group, Liberalization, New Business Lines

From 2001 Matáv had the opportunity to become an international telecommunications group. The consortium led by Matáv acquired the majority stake in Macedonia's national telecommunications company, Makedonski Telekomunikacii (MakTel), making MakTel a consolidated subsidiary of the Group. As a further step in the strategy, Matáv acquired 50% stake in Emitel Rt. so in July 2001 Matáv became the sole owner of Emitel. As a consolidated subsidiary, Emitel provided residential and business telecommunications services in the south of Hungary. In December 2001, Matáv acquired 49% of Westel and Westel 0660 under an agreement with Deutsche Telekom.
From 2001 Matáv introduced tariff and service packages tailored to the needs of residential and business subscribers, and from 2002 new discount packages for Internet users. December 23, 2001 was the official date of the complete liberalization of the Hungarian telecommunications market. In the field of fixed telephony, the market was opened as the last segment of telecommunications. The Group's companies gained a leading position in the mobile phone, internet and business data communications markets, with a share of over 80% in the fixed line telephone market.
In December 2002, Matáv Group was certified in accordance with ISO 9001:2000 by SGS (Société Générale de Surveillance SA), the world's largest independent quality control and certification body.

2003-2004

Dynamic broadband, from Westel to T-Mobile, EU-compliant market competition

From 1 January 2004, when the Act on Electronic Communications introducing EU-compliant market regulation came into force, fixed-line number portability was made possible in Hungary, i.e. if the subscriber changes telephone service providers, the subsciber may keep their existing telephone number.
Matáv's Board of Directors decided that Westel would change its name and join T-Mobile, one of the world's leading mobile brands. The official name of the company was T-Mobile Hungary since May 2004 and it is still a 100% owned member of the Matáv Group.

2005

Magyar Telekom from Matáv to launch the "T" brand

In the public tender for the acquisition of Telekom Montenegro, the Montenegrin telecommunications company, Matáv acquired a 73% majority stake in the company.
The Matáv brand of the Group was replaced by Magyar Telekom Group on May 6, 2005, as part of the largest rebranding project in Hungary to date. The name change and the full introduction of the "T" brand in Hungary also marked the beginning of a new era of communications. With the integration, the advantages of the global background were directly made available to Hungarian customers, thanks to the experience of the Deutsche Telekom Group.
The members of Magyar Telekom Group – T-Com, T-Online, T-Mobile, T-Systems and T-Kábel – jointly offered the full spectrum of telecommunications services to individual, small, medium-sized and large corporate customers.
In December 2005, Magyar Telekom Rt. and T-Mobile Hungary Rt. merged.
In December 2005, Magyar Telekom signed a contract to acquire a 100% stake in Dataplex Kft., a company operating in the Hungarian IT outsourcing market.
Magyar Telekom launched the third generation (UMTS) mobile network, which enabled video calls and faster mobile internet.

2006

Following the registration at the Court of Registration, T-Mobile Hungary Rt. ceased to exist. At the same time, as of March 1, 2006, Magyar Telekom's official name was changed to Magyar Telekom Telecommunications Public Limited Company, and its abbreviated name to Magyar Telekom Rt.
T-Mobile continued to operate as an independent brand and as an independent business unit within Magyar Telekom and continued to provide its services to its customers in an unchanged form without interruption.
Christopher Mattheisen was appointed the CEO of Magyar Telekom.
In June, Magyar Telekom signed a share purchase agreement for the acquisition of 100% of the KFKI Group, one of Hungary's leading IT companies, thus Magyar Telekom further strengthened its role in the areas of IT/network and system integration.
T-Online Hungary launched the first commercial IPTV service in Hungary, under the name T-Home TV. The service operated without a computer, through a set-top-box, and provided a new experience for TV viewers.

2007

The access service activities of T-Online Hungary Zrt. and Emitel Zrt. merged with Magyar Telekom. The web and content services business area of T-Online Hungary continued its activities under the name [origo] Media and Communication Zrt. as a member company of the Magyar Telekom Group.
Magyar Telekom's Board of Directors decided to restructure the governance and organizational structure of the company in order to improve service levels, improve cost efficiency and leverage new, innovative service and business opportunities. According to the decision to transform the organizational model, the focus shifted from technology to the needs of each customer segment and fundamentally determined the Group's operating model based on customer segments.

2008

The number of subsidiaries belonging to the Business Services (T-Systems) business unit was reduced from six to two, while the organization retained its flexibility and customer focus.
As part of the integration processes within the Magyar Telekom Group, iWiW Kft. and Adnetwork Online Marketing Kft. were merged into Origo Zrt. iWiW was the most visited social media site on the Hungarian-language internet.
Magyar Telekom introduced the T-Home brand, which replaces the T-Com, T-Online and T-Kábel brands, which represents fixed line communication and entertainment services related to homes. At the same time, the corporate "T" brand was renewed, operating as a brand that brings together T-Home, T-Mobile and T-Systems. Magyar Telekom's new "Together. With you" was introduced, which is also used by T-Home and T-Mobile. With the rebranding, a simpler brand structure was created that helps customers to identify them clearly. With the introduction of T-Home Magyar Telekom was repositioned as the only "double triple-play" service provider in Hungary, which, through T-Home and T-Mobile, makes the Internet, television and telephony available on fixed and mobile networks, at home and anywhere, uniquely in the country.

2009

T-Kábel Hungary Kft. and Dél-Vonal Kft. merged into Magyar Telekom Rt.
Magyar Telekom launched the construction of a nationwide optical network and was the first to introduce an Internet service based on FTTH (Fiber to the Home) technology in Hungary.

2010

In order to simplify the structure of financial reporting and reduce administrative costs, Magyar Telekom discontinued the listing of its U.S. Depositary Receipts on the New York Stock Exchange. The company continued to maintain the listing of its shares on the Budapest Stock Exchange and to provide English translations of annual reports, financial reports and investor announcements.

2011

Another large-scale modernization of Magyar Telekom's mobile network was launched, as the first step of which T-Mobile customers could experience mobile internet offering a speed of 21 Mbps. The modernized mobile network served multiple times the previous network capacity and was also ready for the next generation of LTE (4G) technology.
In October, the mobile network modernization of Magyar Telekom reached a significant milestone: the operator started the extended network testing of 4G/LTE technology with the involvement of its customers.
In December, first in Hungary, the company launched an innovative satellite TV service with interactive services. This means that interactive television was available to those who had not been able to access the IPTV service before.

2012

On January 1, Telekom was the first in the country to launch its 4G/LTE-based mobile internet service. By the end of the year, Budapest's full outdoor 4G coverage was achieved, and nearly 27% of the country's population had access to 4G mobile internet.
In October, Magyar Telekom won the 2012 Excellence in Customer Service Award in the category of personal service and first place in the category of sales of telephone customer service activities at the Top 10 Call Center competition. Magyar Telekom won the Best Workplace title in Hungary and Central and Eastern Europe in the large enterprise category for the second time.
T-Systems Hungary Ltd. started its renewed operation as the only service provider in Hungary with a comprehensive information and communication technology (ICT) product portfolio. The company, 100% owned by Magyar Telekom, was established by the merger of four long-standing industry players: KFKI System Integration Ltd., IQSYS Ltd., Dataplex Ltd. and ISH Ltd. that merged into T-Systems Hungary on September 30, 2012, as well as Daten-Kontor Ltd. that joined the company in April 2013. T-Systems Hungary provides a full range of telecommunications and IT infrastructure, application development and system integration services to large corporate customers, public administration bodies and institutions.

2013

In 2013, Magyar Telekom unified its brand structure: it combined the previously strong market brands into a single brand and introduced a new, more dynamic image. From that year, customers could access all services under the Telekom brand, be it mobile or fixed telephone, home or mobile internet, interactive TV, healthcare or insurance products. T-Systems Hungary provided a full range of info-communication services to large corporate customers under the T-Systems brand.
In October, Magyar Telekom won the 2013 Excellence in Customer Service Award in the large enterprise category of call centers. With this, Telekom proved to be the best in the country in the field of telephone customer service among the country's large companies.
In 2013, Magyar Telekom acquired nine cable networks, making TV, broadband Internet and voice services available to 33 thousand households. These transactions further increased Magyar Telekom's high-speed internet coverage and strengthened its market positions in fixed line services.

2014

In February, the Government and Magyar Telekom signed a partnership agreement, according to which they cooperate in the long term in the interest of the country's digital development. The aim is to create a Digital Hungary through high-speed broadband internet available to all citizens, the dissemination of digital literacy, and the increase of the competitiveness of businesses.
In May, Telekom was the first to bring the experience of "multi-screen" TV viewing to Hungary. With the help of the TV GO service, customers can follow the TV program anywhere in the country, on a variety of devices: tablets, laptops and smartphones. The innovative product, based on Telekom's integrated service provider and network capabilities, also responds to the latest content consumption needs on the market.
In October, Telekom was the first market player to use the new frequency blocks, won in the relevant tender, thanks to which it immediately expanded the nationwide residential coverage of its 4G mobile broadband network to 73% and increased its download speed to the maximum achievable 150 Mbit/s.
In November, Magyar Telekom won the "Excellence in Customer Service – Best Online Customer Service" Award. With this, Telekom proved to be the best in the country in the field of online customer service, thanks to its customer service provided through www.telekom.hu.
The company signed a three-year contract with the Ferencváros Torna Club to support young athletes of the club in Budapest.

2015

Magyar Telekom and Telenor Hungary entered into a cooperation agreement for the joint development and operation of their 4G networks. The main goal of the agreement is to provide 4G coverage and 4G mobile Internet for customers in rural areas as early as possible. As a result Telekom increased its nationwide residential 4G coverage to 97% i.e. almost complete by the end of 2015.

Magyar Telekom acquired 100% stake in the alternative ICT provider GTS Hungary from Deutsche Telekom. With the transaction completed in April Magyar Telekom has further strengthened its positions in the business services market.

Magyar Telekom and MET signed an agreement in March to establish an equally shared joint venture that provides gas and electricity services for business customers. E2 Hungary will enter the market of business energy services with favourable terms and competitive offers on January 1, 2016. As of this date, Magyar Telekom’s B2B energy service operations were transferred to the new company.

Magyar Telekom has signed in May an agreement to build the company's new headquarters and take a long-term lease on it. According to plans the company will relocate in the second half of 2018 to its new operating center to be built in the spirit of sustainability, which will meet the 21^st century requirements. The construction works are to begin in the first quarter of 2016.

Magyar Telekom signed an agreement in December to sell its 100% shareholding in Origo Zrt. to New Wave Media Kft. The transaction is in line with Magyar Telekom’s increased strategic focus on its core business and on further strengthening its free cash flow generation.

In 2015 Telekom’s fixed line broadband internet service became available to further 440,000 households. As a result of developments Telekom’s high speed internet coverage increased to more than 2.2 million homes, and in line with Telekom’s goals, the broadband service coverage of rural regions improved significantly.

2016

After nearly 20 years of cooperation, Magyar Telekom became the title sponsor of the Veszprém Handball Team. According to the agreement, the teams operated by Veszprém Handball Team Zrt., from the U10 age group to the adult team, played in all national and international competitions under the name of Telekom Veszprém Handball Team.
As a result of the first and second rounds of the tender for the development of digital networks nationwide (covering the western and eastern parts of Hungary), Magyar Telekom and its consolidated subsidiaries won HUF 12.2 billion of European Union funds for the development of fixed networks with a speed of at least 30 Mbps at group level in 46 areas.
On November 15, the foundation stone of the headquarters of Magyar Telekom, owned by WING Zrt. and implemented as part of the company's investment, was laid at a ceremony on Könyves Kálmán Körút in Budapest.
By the end of the year, the outdoor residential coverage of Telekom's 4G network increased to 98% and the indoor coverage to 87.2%. The 4G+ service with a theoretical speed of 300 Mbps was already available outdoors in more than 40 localities, for nearly 25% of the population. The company's 4G customers increased by 44% in 2016 and approached 1.4 million by the end of the year, while 70% of mobile data traffic was already provided through the 4G network.

2017

Magyar Telekom signed a share sale agreement with Hrvatski Telekom d.d. to transfer its majority stake in Crnogorski Telekom. As a result of the transaction, Magyar Telekom's majority stake (76.53%) in Crnogorski AD. Podgorica, was transferred to Hrvatski Telekom d.d. for a total of EUR 123.5 million.
Magyar Telekom was the first mobile operator in Hungary to launch voice services on the 4G network. The advantage of the 4G Voice service is that it allows a continuous 4G speed data connection during calls.
In accordance with the European Union regulations, Telekom customers could make calls, send and recivetext messages and use the Internet in the EU at the prices applicable in their domestic tariff packages from June 15, 2017 without any EU roaming surcharge, provided that they comply with the conditions of fair use.
Telekom introduced a 2000 Mbit/s (=2Gbit/s) home internet package in its areas covered by fiber technology, which doubled the maximum bandwidth available at Telekom in the case of connecting several devices simultaneously - for example in family use.
Ericsson and Telekom introduced the first 5G connection in Hungary, with a download speed of 22 Gbps.
Magyar Telekom started the construction of a 5G test network at the automotive test track in Zalaegerszeg.
Magyar Telekom Group closed its third year of carbon neutrality: successfully reducing carbon dioxide emissions, while offsetting the remaining carbon emissions by supporting green projects.
Hello Biznisz, a business education and community platform, was launched, which helps Hungarian small and medium-sized enterprises in their digital development with practical knowledge, inspiring examples and networking opportunities.

2018

Christopher Mattheisen, Chief Executive Officer, resigned and left Magyar Telekom with effect from July 1, 2018. Tibor Rékasi was appointed as the CEO of the company, who was previously the CEO of T-Systems Hungary.
Telekom was the first in the domestic market to enable the use of a SIM card built into the device (eSIM) on its network. The company also introduced MultiSIM, which allows customers to use both mobile internet and voice services on multiple SIMs with a single subscription. MultiSIM supports both traditional SIM and eSIM cards.
Magyar Telekom was the first in Hungary to present a 5G network at its headquarters in Krisztina Körút, Budapest.
At Telekom's call center, the traditional push-button menu system was replaced by a virtual business assistant. The AI-based, Hungarian-speaking VANDA answers incoming calls, understands the intention of the caller, and based on the information routes the call to a competent expert as quickly as possible. In addition, the process can be easily automated and performs frequently arising routine tasks.
According to GKI Digital's market analysis, in 2018 Magyar Telekom was the largest mobile phone and tablet seller in the Hungarian online retail market.
According to PwC Hungary's research among young people, Magyar Telekom won the Most Attractive Workplace Award in the telecommunications sector.
The Ferencvárosi Torna Club and Magyar Telekom signed a new four-year agreement, in the framework of which the company supports not only men's but also women's football, as well as water polo, ice hockey and men's gymnastics sports.

2019

At the end of January, Magyar Telekom launched its first standard 5G station in the downtown of Zalaegerszeg. The test network, which operates under real-world conditions and is capable of gigabit speed, was implemented with a standardized 5G system and used 5G network devices ready for commercial use.
Magyar Telekom joined the first season of the Hungarian National E-sport Championship as a sponsor, thus starting its active role in the Hungarian e-sport community.
Magyar Telekom and T-Systems Hungary moved into their new, joint headquarters in Budapest, on Könyves Kálmán Körút. Since then, the country's largest office building won several prestigious architectural and real estate development awards.
Magyar Telekom's intensive network development continued in 2019, as a result of which the operator offered more than 1.7 million gigabit speed endpoints on its optical and cable networks in September.
Magyar Telekom started the transition to an agile working method in 2019. The goal of the company-wide transformation was to react faster and more efficiently to customer needs and the changing market environment in the future.
In PwC's survey of young people in Hungary, Magyar Telekom once again was selected as the most attractive workplace in the telecommunications sector. In addition, Magyar Telekom also won the most attractive telecommunications workplace award by Randstad's Employer Brand Research, too.

2020

Magyar Telekom was successful in the auction for frequency use rights related to 5G and broadband mobile services, and launched its commercial 5G service in April. By the end of August, the service reached another milestone, with dozens of new stations being connected and the service was already available in 23 settlements - Budapest, Budaörs, Zalaegerszeg, Debrecen, Kecskemét, Szeged and Szombathely, as well as in certain parts of 16 settlements around Lake Balaton.
In 2020, Telekom continued to intensively develop the gigabit network: the company built 377,000 new optical access points and upgraded 117,000 cable access points to gigabit capability. With this, the total number of gigabit accesses on its network increased to nearly 2.5 million.
Telekom Kraft was established to support young people, encouraging creative self-expression, digital skills development and professional experience through trainings, community projects and inspiring events.
In 2020 the company was awarded the most attractive workplace in the telecommunications sector for the third time in PwC Hungary's survey, and for the second time according to the research of Randstad Employer Brand Research.

2021

Magyar Telekom Group was awarded the Gold Award of the Disability Friendly Workplace Award for its achievements and efforts to promote the employment of disabled employees to develop a barrier-free workplace environment and to promote an inclusive corporate culture.
ISS Corporate Solutions selected Magyar Telekom among the best performing companies in the telecommunications sector in terms of sustainability based on the company's sustainability results in 2020.
As a result of PwC Hungary's annual research, in 2021 – for the fourth year in a row – Magyar Telekom won the Most Attractive Workplace Award in the telecommunications sector again, while Randstad Employer Brand Research awarded the company the recognition for the third time.
Magyar Telekom continued to intensively develop its gigabit network: its network was expanded with 401,000 new optical access points, and 40,000 cable access points were upgraded to gigabit capability. The company offered gigabit speed to more than 3 million homes and businesses on its network.
Magyar Telekom was the first in Hungary to introduce the Campus Network technology, which enabled business customers to have a high-speed, secure and customized mobile connection at their own premises with private 5G network solutions.
In 2021 – for the fourth year in a row – mobile phones and tablets were ordered from Magyar Telekom's webshop with the highest overall value among Hungarian webshops. Telekom had 2.3% of the total online retail market, which makes it the fifth largest online market player in Hungary – according to the market analysis of GKID (formerly known as GKI Digital).
Magyar Telekom's fifth sustainability strategy cycle was launched, which sets sustainability targets until 2030. The key idea of the strategy is to make the Magyar Telekom Group the country's leading sustainable company by providing digitalization in the interest of the development of people, families and businesses, as well as the protection of the environment.

2022

As a result of the employer brand research of Randstad Employer Brand Research, Magyar Telekom received the Award of Excellence, as it won the award for the most attractive workplace in the telecommunications sector for the fourth year in a row. The company received the Most Attractive Workplace Award in the telecommunications sector from PwC Hungary for the fifth time.
Due to the low usage of the 3G technology, Magyar Telekom switched off its 3G network, which was no longer available anywhere in the country after July 1, 2022. Customers were not left without service even after the discontinuation of the service: the 4G network, which had almost nationwide coverage and provides a better customer experience than previous technologies, continued to be available for both voice and data traffic. The voice traffic of customers with a maximum of 3G-capable devices was taken over by the existing 2G network.
From October 2022, VoLTE (4G Voice) technology, which provides HD voice quality, was available in roaming for all residential and business postpaid customers travelling to Slovakia (on Slovak Telekom's network), thus Telekom customers could enjoy the benefits of 4G Voice, i.e. excellent voice quality and fast call recovery abroad.

2023

As a result of Magyar Telekom's mobile network developments, 5G coverage increased significantly: by mid-2023, outdoor residential 5G access had reached 60%.
The developments not only expanded to the coverage of the general population, but were also implemented in specific locations. An example was the Groupama Arena, where Telekom provided real-time, fast and stable 5G connection during high-traffic events.
Fixed line gigabit coverage reached 80%, creating more than 200,000 new optical access points.
The company signed a long-term strategic agreement with the Hungarian government to promote digital transformation.
Wi-Fi 6E service and automatic 5G access to compatible devices were launched.
Randstad Employer Brand Research awarded Magyar Telekom the title of the most attractive workplace in the telecommunications sector for the fifth time. In PwC's 2022 Labor Market Preference Survey, Telekom was ranked 1st in the "Telecommunications and Media" category for the sixth time.
The company expanded its sustainability efforts by introducing the distribution of refurbished mobile devices, which offer an environmentally friendly alternative to support waste reduction and the circular economy.
The company raised its commitment to e-sports to a strategic level when its CEO, Tibor Rékasi, became the president of the Hungarian E-sports Federation.
Hello Szülő (Hello Parent), Magyar Telekom's educational platform, was launched, which helps parents cope with the challenges of the digital world with the involvement of credible experts, with meaningful articles, videos and podcasts.
At the end of October, Magyar Telekom and the Fővárosi Szabó Ervin Library launched their joint program called Netrevalók, during which secondary school students introduce the elderly generation digital solutions that offer actual help in their everyday lives, based on their level of knowledge and interests. The Magenta Moments discount program was launched, which rewards Magyar Telekom's customers with customized offers, exclusive experiences and digital surprises.

2024

Magyar Telekom continued its network developments and made significant progress in the field of 5G technology: by the end of the year, outdoor residential 5G coverage was close to 74%, while 4G coverage reached 99%. In the areas around Lake Balaton, 5G outdoor coverage exceeded 90%. 5G service was launched on all lines of the Budapest underground network, which significantly improved the digital experience of passengers in the capital.
The Telekom Health service was also launched, which offers free telephone and online medical advice, appointment booking, health screening and customized lifestyle counseling for Magenta 1 customers and their family members.
As part of its sustainability objectives, the company continued working on reducing emissions and committed to achieving net zero harmful emissions by 2030, while also planning a 30% reduction among its suppliers.
According to the international employer brand research of Randstad Employer Brand Research, Magyar Telekom was awarded the title of the most attractive workplace in the telecommunications sector for the sixth time, while the company was recognized as the most attractive workplace in the telecommunications and media sector for the seventh time in the survey of PwC Hungary.
Thanks to the intensive fixed line network developments of recent years, Magyar Telekom already offered gigabit speed to nearly 3.8 million homes and businesses in October 2024, i.e. 83% of the access points it covers are already capable of maximum download and upload gigabit speeds. More than one third of Magyar Telekom's gigabit-capable network is an optical network, through which more than 1 million subscribers already use the company's services.
At the end of the year, Magyar Telekom completed the mobile network modernization program launched 5 years ago, in the framework of which the company modernized all its mobile base stations and carried out capacity expansion and 5G launch at a significant proportion of the upgraded stations. The aim of the modernisation is to maintain and improve service quality and to increase capacity by taking into account the voice and data traffic needs of customers.
The Telekom Festival, Magyar Telekom's nationwide summer event series, was launched, bringing the brand closer to people with free concerts, community experiences and digital activities.
The cooperation between Magyar Telekom and Veszprém Handball Team Zrt. was terminated by mutual agreement on June 30, 2024, thus ending a more than 27-year sponsorship, where Telekom was also the main sponsor from 2016.

2025

At the beginning of 2025, Magyar Telekom phased out the SAT TV service, thus closing the era of satellite television and placing the emphasis on digital television solutions. Magyar Telekom introduced the Magenta AI artificial intelligence, which helps customers with real-time internet search in the Telekom application, and also launched the Országtuning (Country Tuning Up) campaign, which aims to help people to improve their digital skills.
From June, the Real-Time Text (RTT) service became available, which allows the text typed during a call to appear immediately on the other party's device without a separate application or the press of a button – a service that is especially important for customers with hearing or speech impairment.
In September, Magyar Telekom launched its XGS-PON optical network, on which residential customers may have a download speed of up to 4 Gbps, while in the business segment symmetrical speed of 8 Gbps are available. At the same time, WiFi 7 technology was launched – the first in the country – which provides a more stable, fast and high capacity wireless connection for home and business customers.
Telekom's next-generation artificial intelligence platform called CoMind was introduced, which transforms companies' own knowledge base into an always up-to-date digital expert.
The company won the title of the most attractive workplace in the telecommunications sector for the seventh time in the Randstad survey.
Magyar Telekom Mobile Infra Zrt. was established to manage the passive mobile infrastructure by spinning off from Magyar Telekom Rt., which started its operation on November 1, 2025 under the leadership of Sándor Markovics.