Press Releases

Budapest, June 11, 2012 10:00

Magyar Telekom is announcing for the second time the “hello tomorrow!” Press Award, which it established a year ago for Hungarian media workers. The aim of the award is to provide motivation for journalists and correspondents who are open to and regularly cover sustainability topics. Journalists are invited to submit entries in the topics of sustainable cities, green economy, community force, arousing sustainable awareness and closing the digital divide. The winning entry will be selected by a 10-member jury composed of the representatives of Magyar Telekom and journalist representatives of the Sustainability Media Club and its author will receive a prize of HUF 1 million. The awards ceremony will be held on September 29, the 5th Sustainability Day.

Entries for the “hello tomorrow!” Press Award are invited in the form of articles published in the printed or online press as well as in the form of blogs or programs broadcast on TV or radio between September 1, 2011 and August 1, 2012.

The primary reason for the establishment of the award has been that many people still have questions about sustainability, about what the future will be like and what steps need to be taken for sustainable development. These questions keep people’s minds occupied, among them journalists also, who play an important role in bringing these messages to the widest possible sectors of society. A lot depends on the media and on the journalists’ sense of responsibility, as they are in a position to articulate questions and provide useful information to readers in the interest of sustainable development.

Telekom’s Award has been established jointly with the Sustainability Media Club also established by it. At the time of the Club’s foundation in 2011 its members – Magyar Telekom, RTL Klub, TV2, Sanoma, Class FM, CEMP Group (Index), Origo, Metropol, Axel Springer, Est Media – undertook to report on sustainability to the widest possible audience in simple and clear forms and illustrated by specific and practical examples. They also undertook to set up a system of competitions for NGOs and laid down the foundations of an Award to be created for the press.

The invitation for entries and additional information related to the Award are available at www.helloholnap.hu.

Magyar Telekom as Hungary’s leading info communication service provider is committed, in keeping with its mission, to the principle of sustainable development. It is for this reason that it launched its “hello holnap!” initiative in December 2010. Telekom would like to make the concept of sustainability part of everyday life in a way that is clear and can be accommodated easily and, at the same time, to show that a liveable future is our common responsibility.