Press Releases

Increasingly Popular Self-Service Customer Service Interfaces

Budapest, November 28, 2012 11:30

T-Mobile offers its subscribers a number of self-service interfaces, where they can modify their tariff packages and services, inquire into their balances and even pay their bills at any time of the day without having to queue up. The free of charge USSD Self Service Customer Service Interface introduced early this year means that T-Mobile offers a full range of customer transactions. The service that can be accessed by the code *111# is popular: close to 300,000 entries and over 1 million interactions are registered by the channel each month.

The amenity is available both in Hungary and abroad free of charge and it can be accessed by postpaid and Domino customers without the need to order it or register. The interface offers functions that correspond to those of the Self Service customer service available at 1430 and the Domino Exchange available at 1777, i.e. it can be used to change the tariff package or modify the data tariff package, order services, retrieve the Domino balance and even request a detailed invoice or a copy of it. It is easy to navigate among menu items on the display of the mobile phone, furthermore no data network is needed to use the interface as data are sent and received through the standard mobile network. The set of menus can be accessed using the *111# code, then it can be entered by pushing the call button. Depending on the setting the five-digit password may also be required.

“Our experience is that there is an increasing demand for self-service interfaces and their use has grown dynamically in recent years. Our customers like these solutions and experience shows that Domino customers prefer the USSD and phone self-service interfaces, whereas those with a subscription prefer web-based and SMS interfaces. Magyar Telekom intends its developments to ensure that its customers are able to obtain information as simply and rapidly as possible, and to transact comfortably, without the need to queue up. One stepping stone in this process is our USSD solution, voice identification and several online developments just introduced,” emphasised Gusztáv Mahler, customer service director.

Magyar Telekom has won several prestigious customer service prizes in recognition of its endeavours: it has scored outstanding success in the category of telephone customer service at the “Customer Service Excellence” competition of 2012, winning first prize in the personal service category. And in the competition announced by GfK Hungaria, Magyar Telekom won first place in the sales category of phone customer service in the Top 10 Call Centres competition from among the companies surveyed in the telecommunication sector.