Budapest, February 26, 2013 11:00

Magyar Telekom launched a competitive R&D&I umbrella project in late 2012. The aim of the project is to support the further development of the organisation’s currently available residential and corporate services with fresh and innovative solutions and to help identify new areas of development and directions for innovation in addition to the core activities.

“Our aim with this comprehensive project is to have new competencies emerge in Magyar Telekom’s business development and innovation activity that contribute to the long-term success and create a solid basis for research and development activities. We have identified three large development areas in the umbrella project: the social challenges of information technology, and the development of products and services provided for the residential and corporate customers. We divided the one-year umbrella project into 31 sub-projects, which we are implementing in cooperation with Hungarian small and medium sized companies, research centres and institutions of higher education,” Gábor Pukler, Magyar Telekom’s innovations and business development director explained.

The aim of the research and development included in the “ICT for Social Challenges” work package is to exploit the telecommunication infrastructure, the data assets and network characteristics, to turn them into user and client friendly ones and to enhance the security level of their operation. The aim of the research activities is to offer state-of-the-art and intelligent solutions in areas where consumer friendly electronic solutions are less widespread, such as health, education, public administration, transport, the energy industry, energy management and equal opportunities.

The global aim of the projects included in the work package called “Research to Lay the Foundations for the Development of Technological Products and Services among Basic ICT Technologies” is mainly to develop new ICT services for residential customers and to continue the development of the existing ones.

Among others, this includes the optimization of the AGW framework system (more specifically, for example, the development of applications that can be used in the IPTV and Hybrid TV systems), the development of content offering for 3 screens, the analysis of the searchable and browsable videotheque system, multimedia and interactive community applications and services, as well as the development of a billing service that can be accessed through several platforms. The projects also include the development of services and products like NFC applications, the analysis of virtual bank card use, establishment of special web-based systems, as well as the development of Metro style applications.

The work package titled “Research to Lay the Foundations for the Development of Technological Products and Services among Basic ICT Technologies” includes projects that promote research related to Magyar Telekom’s corporate product and service development. Several IT solutions have only been available to large companies and institutions due to their high purchase price and costs of operation. The indirect aim of this project is to make IT solutions available more cheaply and at higher service levels, for monthly charges to small and medium enterprises. The overall aim of the work package is the development of cloud-based services, and thus enhance the competitiveness and efficiency of medium-sized and large corporate customers.