The fundamental idea behind the initiative is that all businesses can be digitalized. In this process we can get further with small steps as well, since you can always find more efficient digital methods, tools, to simplify and develop further – regardless of which industry you’re in.

The digital plans of businesses, i.e. the D plans, were developed to reply to actual customer expectations, and also to actual problems and issues small businesses are facing. All these were monitored by Telekom during the past years. A representative¹survey

When designing the Telekom Hello Business digitalization program, the company, working together with Datalyze, mapped those areas, topics, which were the most interesting for SMBs recently on social media sites. The first 5 available areas, where help is provided by the D plans, were identified based on social media analyses repeatedly prepared by Datalyze since 2019, hence their selection was based on the activities of more than 65000 relevant users during the past two years. This year’s actual business issues were identified on the basis of the activities of 35000 users and more than 12 thousand posts analyzed on social media and websites.

The topics selected this way, such as launching a Facebook advertisement, writing efficient advertisement text, positioning within the online space, search engine optimization or drawing up social marketing strategies, assigned experts provide practical help to businesses by giving a step by step demonstration for their digitalization. The available materials can further extended in the future, based on actual demand.

All Telekom Hello Business D plans are based on an existing, success story, from which anyone can draw some inspiration for the digital development of their own enterprise. The examples include already proven recipes for success using which a Hungarian business could step further in their business. The interested SMBs also receive additional digitalization plans, based on which – even by copying solutions of others, learning from them – they can improve their profitability with simple steps.

Telekom has long been a committed supporter of SMBs, through their Hello Business business development content, club and online communities, the company has for years been working on making convincing examples, best practices, proven digital solutions known for an ever wider circle. Additionally, the platform also offers actual information, inspiration materials for those willing to develop themselves, whether in actual tax issues, management skills development or even digital tips and tricks.

„We at Telekom believe that digitalization shall carry everyone forward and all businesses can be digitalized. That is why we launched our Telekom Hello Business D plan digitalization program, which provides easily customizable, practical help for SMBs.” -said Béla Szabó Telekom’s Brand and Commercial Communications Director.